Veramatic

Veramatic introduces a fresh name and standout identity, elevating the brand while preserving the equity dealers already trusted.

When you're forced to change names

When trademark issues required a complete rename, I strategized with the team around what the new name should stand for. I created hundreds of options, worked with trademark lawyers to legally vet them, and partnered closely with the full leadership team — guided by the CEO — to explore and narrow the field. We used the moment to push naming boundaries and open new creative territory, ultimately landing on a name that balanced both worlds: a clear nod to their origin, and a fresh space for the brand to grow.

Veramatic. Truth in numbers, verified.

Once the new name Veramatic name was locked in, we revisited the original Accumatic visual identity and mapped it against the broader competitive landscape.

Examples of OLD branding

OLD branding against their industry landscape

The category was crowded with predictable blues, muted yellows, and conservative layouts that all felt interchangeable. Accumatic’s previous brand lived in that same space, which limited its ability to signal momentum or stand out. With a new name in place, we used the opportunity to rethink the entire visual system and create an identity that felt energetic and unmistakably different.

A leap forward

The new Veramatic identity was one of those rare first-round moments where everything clicked. Built around the idea that momentum drives every dealership — cars moving off the lot, numbers moving across ledgers, decisions moving businesses forward — the visual system captures that constant motion as a continuous, confident leap ahead.

The V mark reflects this motion in a simple, striking arc, and includes a subtle easter egg.

The shape echoes the space that joined the two Cs in the original Accumatic logo. It’s a quiet nod to where the brand started, while pushing it into a bold new space.

The Veramatic symbol represents the missing layer in a dealership’s tech stack — the connective link that bridges systems and keeps every part of the operation continuously moving in sync.

We were looking for a level of energy and distinction that the category has been missing. Meet Blurple. Mostly purple, but also kind of blue. It's blurple, and it anchors the system with a modern, ownable hue, while Midnight and Cloud create a clean, high-contrast foundation. Accents like Magenta, Tangerine, and Yellow introduce warmth, allowing the brand to flex from serious and technical to bright and expressive. The result is a palette that feels fresh in the dealership software space and gives Veramatic a visual voice that is confident and vibrant.

The typographic system is intentionally neutral and friendly. The primary typeface comes from the wordmark, creating a seamless connection between logo and product experience. Its clarity and warmth make it easy to read across dashboards, marketing, and long-form content. A supporting monospace font is used sparingly for labels and metadata, adding a subtle technical edge that reinforces the precision and structure at the heart of the platform.

Imagery centers on clarity amid motion. Photography features a focused, stationary subject surrounded by blurred movement, suggesting the calm, grounded perspective Veramatic brings to businesses in constant motion. This is paired with abstract, flowing purple forms that reinforce the brand’s signature color and create a sense of forward energy. Together, the photography and abstract work build a visual world that feels ownable, and tied to Veramatic’s promise of clarity, control, and momentum.

Example text and photo composition, showing how the symbol can extend into a larger graphic language.

Placed alongside the broader dealership software landscape, the new Veramatic brand stands out immediately. Veramatic’s blurple-led system, dynamic gradients, and modern mark create a presence that just feels fresh. It signals clarity, confidence, and momentum in a space where visual sameness is the norm, giving the brand a distinct and ownable position for years to come.