About

I like to make things that are simple and memorable —a logo, a name, a family of products, a presentation, a lecture, a dinner party, a tabletop game.

experience

11 years

location

Seattle, WA 🌧️

freelance

Available

hello

I’ve been building brands for over a decade. I currently live in the Seattle area creating names, logos, full brand identities, and brand architectures for startups and complex tech brands.

work experience

2026 — Now

Naming Strategist

Naming and brand strategy across all Amazon devices (Alexa, Echo, Fire TV, Kindle)

2026 — Now

Naming Strategist

Naming and brand strategy across all Amazon devices (Alexa, Echo, Fire TV, Kindle)

2022 — 2026

Creative Director

Led naming and visual identity for new brands, rebrands, and complex tech companies.

2022 — 2026

Creative Director

Led naming and visual identity for new brands, rebrands, and complex tech companies.

2018 — 2022

Associate Strategy Director

Now called Material (materalplus.io). Primarily led naming, but also supported brand architecture, positioning, and research.

2018 — 2022

Associate Strategy Director

Now called Material (materalplus.io). Primarily led naming, but also supported brand architecture, positioning, and research.

2015 — 2018

Account Executive

Contributed to creative naming for hundreds of clients from startups to Fortune 100, B2B and B2C.

2015 — 2018

Account Executive

Contributed to creative naming for hundreds of clients from startups to Fortune 100, B2B and B2C.

go-to tools

Adobe

logo design

Adobe

logo design

Figma

design & collab

Figma

design & collab

Framer

web design

Framer

web design

Midjourney

ai brainstorming

Midjourney

ai brainstorming

Sketch Engine

naming

Sketch Engine

naming

D&D Beyond

fun

D&D Beyond

fun

say hi

Email, text, or call me about your project and let’s chat.

say hi

Email, text, or call me about your project and let’s chat.