Remedyate

Medical research and decisions on what gets funded should be accessible to the everyday person. People can and do understand medical and clinical research, and make informed decisions for themselves.

Mind the gap

The Remedyate logo combines clean typography with a forward-moving symbol to express momentum and purpose. It feels modern and trustworthy, a direct reflection of a platform built to help research move from idea to impact.

The final stretch

The mark is a capsule-shaped form with a purposeful gap, capturing the moment when funding is almost complete. It hints at the letter R while representing the last step before breakthrough — the final stretch that Remedyate helps close.

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The competitive landscape is surprisingly sparse. Aside from one adjacent research-funding platform, the alternatives are massive institutions like Big Pharma, government grants, and broad charities — none of which speak directly to researchers seeking support or to everyday people who want to help. Remedyate enters a space with room to define its own category.

The colors pair healthcare-inspired blues with warm supporting tones to ground the brand in science while keeping it approachable and human.

All typography is set in a single typeface, Archivo, which can shift between condensed and extended widths. This flexibility allows the messaging to stretch or compress as needed, visually echoing the brand’s core idea of closing gaps and creating momentum. The result is a unified typographic voice that stays adaptable while remaining unmistakably Remedyate.

This hero graphic brings the brandmark’s curved geometry into motion, turning a static shape into a dynamic path that suggests progress and acceleration. The sweeping arc becomes a foundational graphic element in the visual system, used to guide the eye, frame content, and reinforce the idea of movement toward completion. It’s a simple form that carries a lot of symbolic weight, becoming a recognizable signature throughout the brand.

This execution pairs the brand’s symbol with photography of real researchers, creating a clear focal point around the people driving the work forward. By framing the researcher, the design celebrates their expertise and elevates them as the champions of meaningful scientific progress.

Here, the brand begins to take shape within a real product experience. I imagined how a potential backer might scroll, swipe, and explore projects, discovering conditions and treatments that matter to them. The layout creates a simple way to understand what each project needs, making the path from curiosity to contribution intuitive and inviting.