Growth-hacking a tech startup through brand

This is a talk on brand that I gave at Transform Live 2024. We were welcomed back to NYC after winning gold in 2023 for best new name and brand identity that I helped create for Oleria.

[Video to be added]

Transform Awards North America 2024 at the Edison Ballroom in New York City. Sam and I from Northbound and Shana from Oleria speak about the creation of the Oleria security brand.

We took home a gold medal for our naming work with Cisco at Transform Awards North America 2024 in New York City. Before the awards dinner, we hosted a presentation and some round tables on branding.

In this video we tell the story of how we created the Oleria name and brand — last year’s gold winner at Transform 2023.